Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are ...

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

The tagline was mocked by the opposition politicians of New Zealand, social media users among others as it said “Sale now on, ...

Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign.

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part ...

"Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,000 ($285,000; £227,000) campaign unveiled on Sunday. But what was ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

A New Zealand government tourism campaign titled “Everyone Must Go” is drawing derision and mockery from residents who have criticized it as tone-deaf, especially at a time when New Zealanders ...