How Penn State Is Redefining Its NIL Initiatives for Athletes
Happy Valley United: Penn State's official collective is the fundraising and engagement platform connecting athletes to fans.
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Ben Johnson’s Gophers Basketball Program Still Way Behind in NIL
Ben Johnson and the Minnesota Gophers are apparently still lagging behind when it comes to NIL money, and it needs to be ...
NIL is making a big impact in high school athletics, but Texas is falling behind
The importance, impact and potential of NIL is limitless. For now, Texas holds on to amateurism and still boasts some of the ...
Champions Circle and Wolverine football players partner with Shinola in NIL deal
Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...
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The four LSU athletes with NIL valuations over $1 million
The On3 NIL valuation is an estimate of an athlete's worth on the NIL market. It's not an exact science, but the numbers can offer a glimpse into what an athlete may be earning. Here are the four LSU ...
Arch Manning inks NIL deal with major energy drink company
Now that he's officially the Longhorns' starting quarterback, and his family will allow him to, businesses are lining up to ...
Florida Gators Star Quarterback Announces NIL Deal With Nintendo and Epic Games
Fresh off of his freshman season, Gators quarterback DJ Lagway announced an NIL deal with Nintendo and Epic Games to promote ...
North Texas' 1st Sports Moms tackle first NIL, sports conference
Karen Reese said she was in church when the inspiration hit to put on a sports conference with experts to help parents understand the financial benefits of sports.
Kentucky Basketball Fans Boosted John Calipari’s NIL Funds At Arkansas With Foolish Troll Attempt
John Calipari led Arkansas to a dominant upset victory over Kentucky in his highly-anticipated return to Lexington on Saturday night. Meanwhile, a portion ...
Texas Star QB Arch Manning Signs Extremely Lucrative NIL Deal With Red Bull
Texas Longhorns star quarterback and NFL scion Arch Manning has signed a reportedly massive deal with energy drink giant Red ...