The home of the Texas Tech football ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field sponsorship ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...

The home of the Texas Tech football team has undergone a major facelift ... because AT&T's sponsorship payment was all done up front. So it's been 15-plus years since we've had a revenue stream ...