grew its overall business 70 percent within the first five months using Facebook's mobile app install ads. Facebook app install ads have gained steam as a strategy for getting users to discover new ...

The mobile app-install ad - an ad unit that directs users to download a mobile app - is closely identified with Facebook, the largest social network. But these ads have become so lucrative ...

Over the past several years, mobile app install ads have swelled in popularity because they drive significant downloads and have a clear return on investment for developers. Facebook in particular ...