That deal, for that player, Lionel Messi, proved to be a bargain for Adidas. Now ... And Yamal is the poster boy. There's a real authenticity to his tale. Yamal grew up less than a 15-minute ...

Iconic adidas partners, Anna Hall, left, Lionel Messi, center, and Darius Slayton come together to support Patrick Mahomes at ...

The meeting began with one of the Adidas representatives flipping open a laptop and projecting a video onto a big screen. Advertisement And there was Messi, the greatest player of all time.

Much to the brand's credit, adidas has made the most out of Messi's move to America. Messi has been the face of adidas soccer for years but has taken on more casual apparel and footwear ...