Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Tim Henman faced Roger Federer, Rafael Nadal, and Novak Djokovic in their teenage years - and thought one of them wasn't ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

Roger Federer's agent Tony Godsick says the way Jannik Sinner carries himself on and off the court reminds him of the Swiss ...

Kyrgios then moved onto Federer, calling the Swiss "pretty" because he is "probably the most natural player to watch". The ...

Djokovic embraced ten consecutive seasons with one Major semi-final, ruling the most notable tennis scene between 2011 and ...

Stan Wawrinka was briefly the fifth member of tennis' elite in the mid-2010s, so he's better placed than most to name which of the icons of the game was the most formidable ...

Tennis legend Roger Federer inspired thousands during his illustrious career, and former World No.3 revealed his aspirations to face the Swiss Maestro before his retirement.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

British tennis legend Andy Murray, now coaching Novak Djokovic, made a bold claim about who holds the title of the greatest ...