Bybit's prominence in the crypto industry began to rise when it became a major sponsor of Red Bull Racing between 2022 and 2024. The sponsorship was valued at about $150 million, establishing Bybit as not only a major player in the crypto exchange market but also as a strong brand in Formula 1.

Lawson has joined Red Bull for 2025 alongside Max Verstappen after the team parted ways with Sergio Perez. The Mexican endured a difficult 2024 campaign in which he was comprehensively out-performed by Verstappen, who claimed his fourth successive world title.

Liam Lawson is relishing the challenge of going up against Max Verstappen at Red Bull, despite the struggles of his predecessors.