The current Texas Longhorns took down the Alumni, 6-3, in the annual Texas baseball alumni game at UFCU Disch-Faulk Field on ...

The Coraopolis-based retailer announced that it had inked a multi-year deal with the University of Texas at Austin Athletic ...

which replaced the Longhorn Network." Predictably, football proved to be the most lucrative sport for Texas. The Longhorns earned nearly $205 million in football revenue in the 2024 fiscal year ...

The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK'S as the "Official Sporting Goods Retailer of the Texas ...

"And then we're a full member the following year." Texas' third-party revenue, which included conference shares and money ...

No one loves college football more than Mack Brown. So why not make the longtime coach the sport's commissioner? Kirk Bohls ...

Texas athletics both generated revenue and had operating expenses of more than $300 during the fiscal year of 2024.

The ACC’s proposed “brand fund” might just be blazing a trail for a much bigger, more troubling shift in college football.

Texas' third-party revenue, which included conference shares and money from the Longhorn Network would typically sit around $55 or $56 million a year, Novak said. Novak projects that Texas will ...

Pennsylvania-based retailer Dick's Sporting Goods announced that it inked a multiyear deal with the University of Texas at Austin Athletic Department to become the "Official Sporting Goods Retailer of ...

brand through "in-store appearances and unique content" for social media as well as the Longhorn Network, UT athletics' streaming platform. "Dick's is the leading sporting goods store in Texas and ...