New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are ...

Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...

Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration ...

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled ...

New Zealand 's latest tourism campaign, "Everyone must go!," has been widely ridiculed amid widespread job cuts and record ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part ...