By carefully designing their auditory environments, retailers can enhance their brand identity, improve customer satisfaction ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

Mumbai-based integrated digital marketing agency Django has invested in Extra, a creative agency that provides services ...

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen ...

Campaign’s take: Tax season panic meets everyday humour in Bandhan Life’s latest campaign, which attempts to demystify life ...

Industry analysts in Target as the fourth-largest retail network, trailing behind Amazon, Instacart, and Walmart in 2023.

In an industry where longevity often breeds predictability, Ricardos Vaz, or Rico as his colleagues call him, has a singular ...

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients ...

With INR 30 crores in A&M spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next ...