Robots and AI might pose a threat to your job, but I doubt Messi is losing sleep over it — or so it seems from a new robot ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

New York City FC have unveiled their primary jersey for the 2025 & 2026 MLS seasons, The Excelsior Kit by adidas. The kit reflects the aspirational quality of New York City, representing the story of ...

The unveiling of MLS clubs’ 2025 adidas jerseys arrives during a period of tremendous momentum behind the sport of soccer in ...

Manchester United become the latest club to receive a Terrace Icons range from adidas Originals. The capsule collection ...

Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

Soccer icon Lionel Messi received an overwhelming reaction after sharing highlights from his Super Bowl LIX experience in New ...

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and ...