A group of experts consider the accessories from the past 100 years that changed how we carry our things — and ourselves.

Tributes have poured in over the weekend for the acclaimed US advertising creative, who died on Friday aged 46 ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

Bill Maher blasted Nike’s new Super Bowl 2025 commercial featuring iconic female athletes like Sha’Carri Richardson and Caitlin Clark as deceiving viewers with a so-called “zombie lie ...

With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.

The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.

so win." The athletes are shown in action on the court or on the field or on the track, marking Nike's first Super Bowl ad in decades. It's reportedly become the brand's most-watched video in ...

2024 was a year of resilience for South Indian print publications, with ad volumes showing mixed trends across languages. Tamil newspapers recorded a modest 1% growth in ad volumes, while Kannada ...

Mélanie Flouquet, now chief strategy officer, is expected to take up the new position on March 1, with Boston Consulting ...

Bouclé fabric has been having a major moment over the past few years and for good reason - it adds a cozy, textured touch to ...