UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid ...

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.