Nov 21, 2024 · Andrew: Right now, brands still overwhelmingly prioritising ponsored products (i.e. on-site search) while allocating more spend to sponsored brands (i.e. on-site display and video).Most of the dollars still concentrate on Sponsored Products because that’s where the highest concentration of conversions come from, though I would argue that many brands can get smarter with their strategies ...

Nov 7, 2024 · Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers. by John Still on 7th Nov 2024 in Deep Dive

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was conducted with Lumen Research and Brand Metrics.. The study, titled, What do 9,000 brand lift studies teach us ...

Sep 20, 2024 · Key witnesses this week. Brian O’Kelley, CEO, Scope3; Neil Mohan, CEO, Youtube; Jeremy Helfand, former EVP of Ads and Data Platforms at Disney; Susan Schiekofer, Managing Director of Digital Investment, GroupM

Oct 9, 2024 · JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix.By unifying JWP’s broadcast-level live and on-demand streaming, data, and workflow capabilities with Connatix’s full stack advertising and content technology, JWP Connatix becomes ...

Mar 28, 2024 · In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company.This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical Media Index into Greenbids's custom algorithm, facilitating advertisers and ...

Sep 20, 2024 · “It's been another excellent year for Wires entries, and a particularly tough year for our judges to deliberate over, The standards have been high, which speaks more widely to the quality of the work being done across our industry in 2024.

Oct 15, 2024 · Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest.. Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, but their limitations are now evident.As a result, accurately measuring the return on investment ...

Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.

3 days ago · Over the recent Christmas holiday period, we sadly lost one of our very fine friends, John Danby. A founding member of the MiQ launch team back in 2011, John leaves a hole in the hearts of many within, not only MiQ, the wider advertising industry globally.