10 marketing predictions for 2025 as new era of productivity dawns
Jan 7, 2025 · From a top-level view, marketing could be bigger than ever in 2025. Global ad spending is projected by GroupM to surpass $1 trillion for the first time, with channels like …
7 top campaigns from 2024 and the tactics that drove success
Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the …
Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and …
Nike shifts more performance dollars to brand building as part of …
Dec 20, 2024 · Dive Brief: Nike is moving more dollars away from performance marketing toward brand building, with sports receiving fresh focus as a North Star, executives said when …
6 campaigns that signaled a creative resurgence in H1 2024
Jul 10, 2024 · Signaling the vibe shift, 2024 began with people still buzzing over a headline-grabbing stunt from the holidays, when Pop-Tarts introduced a pastry mascot to its college …
TV advertising drives brand results: Here’s what the numbers say
Nov 8, 2024 · The report, “Breaking Through: How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers,” evaluated 201 first-time TV advertisers using …
Snap helps brands streamline creator partnerships with new …
Oct 19, 2023 · Dive Brief: Snapchat has launched a new suite of ad solutions, called Creator Collab Campaigns, designed to make it easier for brands to work with the platform’s creator …
How a focus on performance marketing has cost brands trillions: …
Oct 10, 2024 · Dive Brief: Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best …
The marketing job market: Here’s what the numbers say
Oct 25, 2024 · Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five …
Spending on experiential marketing tops pre-pandemic levels
Oct 17, 2024 · Dive Insight: Following a few fallow years, experiential marketing continues to recover from the pandemic and remains a key tool for marketers in both the B2C and B2B …