May 7, 2014 · Blake Lively speaks with Vogue about her relationship with perfume, the importance of a good haircut, and Kate Moss’s cheekbones.

Jun 22, 2012 · BLAKE LIVELY is the face of Gucci's upcoming Gucci Première eau de parfum, a new scent created to represent the brand's red-carpet-inspired line of the same name. The adverts, shot by Mert Alas and Marcus Piggott for print and Nicolas Winding Refn for television, mark Lively's first fragrance campaign.

Nov 21, 2012 · Blake Lively, who has been the face of Gucci‘s new fragrance, Gucci Première ($78, sephora.com), since its launch, recently spoke about her work with the brand and how her involvement is especially significant during the holiday season.

Aug 2, 2012 · Lively shows off her figure in a tight gold gown, while her hair sparkles and she wears such subtle makeup that she appears to have been dipped in golden light for the ad. Whoever styled...

Sep 7, 2012 · Gucci has never been one to do things quietly, so you can bet when it decided to introduce Blake Lively (now officially Mrs. Ryan Reynolds) as the spokesperson for its newest...

Jun 22, 2012 · Blake Lively, who last year fronted a handbag campaign for Chanel, is the face of Gucci's new fragrance, Gucci Premiere. Named after the brand's couture line of the same name, the...

Sep 6, 2012 · In the midst of the glitz and glamour of the 2012 Venice Film Festival this weekend, Gucci marked the debut of its latest fragrance, aptly named Première, with a sumptuous dinner and screening...

Aug 13, 2014 · Go behind the scenes with Blake Lively on the set of her fragrance campaign for Gucci Première eau de toilette in our exclusive video. Shot by director Nicolas Winding Refn (the man behind...

Nov 25, 2014 · Lively is the face of Gucci's Première fragrance, but has also expressed interest in creating her own scent with the brand. Previously telling Vogue that she would "love to be a nose", the actress says that, for her, fragrance isn't so much an indulgence as a key part of how she expresses herself.

Sep 8, 2012 · Blake Lively talks to us about Gossip Girl, fragrance and her hairstyle inspirations, plus see behind-the-scenes pictures and video from the Gucci Premiere campaign