Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.

The value of data, and the importance of data analytics, is permeating every department of modern organisations – from sales, to marketing, to product. As platforms get easier to use, …

Sep 12, 2024 · Gen AI, used in 7% of marketing, has improved sales productivity by 5%, customer satisfaction by 6%, and reduced overhead by 7%.

Jun 20, 2024 · At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital ...

Dec 5, 2023 · BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising …

Nov 13, 2024 · Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% …

Clevertouch Consulting is hoping to change how marketing leaders approach martech performance by introducing of Clevertouch Insight, a research-focused division. Insight's …

Nov 6, 2024 · Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI …

Apr 22, 2024 · New analysis of the ecommerce landscape has revealed the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report …

Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative …