Jan 21, 2025 · TikTok’s Ad Library, a transparency tool that allows anyone to search what paid campaigns are running on the platform, shows that Meta ran dozens of sponsored videos about Instagram and Reels in ...

2 days ago · Meta is offering popular TikTok creators deals up to $300,000 over six months to post Reels on Instagram, according to leaked contracts. Meta's move comes as the future of TikTok still hangs in ...

6 days ago · With TikTok's US future in limbo, Meta has been contacting creators and their teams with deals offering thousands of dollars in exchange for exclusive video content on Instagram reels. The payouts ...

Jan 26, 2025 · Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned.

Jan 21, 2025 · Meta will pay TikTok creators who post on Instagram and Facebook with a new program. The "Breakthrough Bonus" will pay eligible creators up to $5,000 within a 90-day period.

Jan 19, 2025 · At a meeting with employees last week, Meta’s chief marketing officer also said the company needed to prepare for a potential migration of TikTok’s users to Meta’s apps and should devote ...

6 days ago · Meta leverages TikTok's absence from app stores, offering creators cash bonuses to shift content to Instagram Reels. Instagram pushes exclusivity deals with creators, paying up to $50K monthly to ...

Jan 17, 2025 · Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States. Listen to ...

Jan 17, 2025 · The analysis estimated that Meta, owner of Facebook and Instagram, could reap anywhere between $2.46 billion to $3.38 billion in ad revenue with a TikTok ban. Spokespeople for Tiktok and...

Jan 17, 2025 · Meta says the features are launching in the U.S. to start. The company is poised to capture a number of TikTok users in the wake of the U.S. ban, particularly creators who rely on social media for ...